Courtney G. Foutz
Multi-faceted marketing professional
Developing content that engages readers, evokes thought and sparks conversation
Scriptwriting & Video Production
For AURORA Nashville's rising star weekly concert series, I created a web series that connected the city of Nashville with each artist for a fun and entertaining way to promote the event. This is one of the videos I wrote the script for and also produced.
With the launch of THIEL Audio's wireless speaker line, they wanted to create an instructional video to help new customers understand how to set up and stream music via their new device. I set up a product photo shoot to gather photos in popular areas we wanted users to place their speaker and used a voice over to incorporate into this guided video.
Email Marketing
Increased user engagement & click rate via email over 100% at The Fresh Market by implementing movement and visually driven call to actions. Led the email design and execution of The Fresh Market’s first spirits & wine store. Showcasing weekly deals & features with compelling visual design.
Media Relations
In support of the ASPCA, marathon runner Sam Foutz launched a "Running for a Purpose" t-shirt line. I drafted and pitched a press release to media to bring awareness to the campaign prior to the New York City marathon.
Promotional Print
I designed the one page promotional advertisement for THIEL Audio that appeared in the conference magazine for the Consumer Electronics show. The advertisement seamlessly combined the promotion of THIEL’s newest wireless speakers and the live performances from the booth.
For the one page promotional in Nashville’s Lifestyle Magazine, I wanted to showcase THIEL’s wireless speakers in the wild, so I set up a photoshoot and captured images music lovers best related to.
Social Media
Storytelling
Well-Bean Coffee
Well-Bean launched their rebrand in 2020 and needed updated copy on all platforms that fully captured their vibrant personality and philanthropical mission. Keeping in line with their "coffee with personality" tagline, I created product descriptions and copy that would intrigue coffee lovers as well as establish them as experts in both the coffee industry & entrepreneurial space.
Wide Open Country
Am proud to have driven extensive unique visitors to the Wide Open Country website by pitching and creating relevant content that viewers could relate to.
Mashed
Mashed was focused on both short and long form writing. Most projects needed consistent research and factual identification prior to developing each piece.
